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MESSENO aims at letting the european sensitivity express itself in order to respect creators (creation financing) and allowing the showing up of a european social media able to compete with big foreign social medias such as Facebook, Instagram, WeChat, WhatsApp and Twitter.

However, unlike these ones, Messeno proposes its own currency: the MESSENO. One MESSENO corresponds to 1 € cent (therefore, 1 € corresponds to 100 MESSENOs). This system makes a distinction between creators and creation financers. This way, it is possible to make micro loans by giving original contributors some MESSENOs. A Messeno user is represented by some statistics related to his/her activities as financier and/or creator (as well as by his/her picture).