The smart card :
The principle is simple: traders collude with each other to offer a new experience to their customers by using a card allowing individual users to accumulate points for each product purchased or consumed. This map uses NFC technology.
Why is it innovative ?
Born approach between the University, the innovative companies, traders and local actors (associations, City), the connected map answers the question of the new digital reality of a city. It focuses on the passage of the client to the user through the use of the city centre.
The points created by the card are transferable to others to feed social links between users of the city centre. (transfer and link a grandmother to her granddaughter, for example).
The points are convertible, which leads to the emergence of a local currency.
Acceptance of the pooling of points by all merchants is signs of a new dynamic in connection with a choice based on experience user. This type of understanding comes directly from competition with the user experience on internet.The reality of a city is now also well digital and physical.
The data collected in the form of BIG DATA to improve the use of the city centre.
The technology NFC
It is a contactless technology that makes the connection between the physical world and the virtual world. We use this technology to allow merchants to add points on the smart card. This card also allows traders to know the balance of the points of the Customer.
Traders, equipped of an NFC reader consult the balance on the card of the client on computer or Tablet !
A benefit card for the Customer
Users have the option of converting their points accumulated in cheques gifts, to transfer their points to other people in their network, and term to use these points for other uses (parking, cultural offerings, entertainment).
The principle is simple
The customer will receive 1 point for each of €5 of purchases.
Ex : a transaction of € 55, the customer receives 11 points. From 100 points earned, the customer can redeem a gift voucher €10 valid in more than 260 shops in town.
The connected card of Mulhouse